Raj Chohan is a Tour Manager with a Marketing Edge.
Music and Live Events
With over a decade of experience in live events, music festivals, and touring brand campaigns, I am a Tour Manager (and marketing professional) now fully focused on the music industry. Known for turning bold ideas into seamless, on-the-road experiences for artists and audiences alike.
From touring brand activations to sold-out concerts, I’ve led high-impact campaigns that blend creative vision with airtight logistics. My background in marketing, public relations, and cross-functional leadership makes me a rare bridge between backstage hustle and front-of-house execution.
Rooted in intention and driven by clarity, I approach every project with a mix of calm problem-solving and creative instinct. Whether coordinating multi-city activations, leading teams, or crafting strategic promotions, I ensure that every moving part aligns with purpose.
I channel years of experience into artist-first tour management, thriving in motion as I collaborate with artists, crews, and partners to create live music experiences that feel effortless, expansive, and right on cue.
Beyond Tour Managing
I do more than handle logistics. I bring skills that enhance every tour and help it reach its full potential.
These capabilities complement my work as a Tour Manager, ensuring tours run smoother, connect with audiences, and create unforgettable experiences.
Some of these skills can be offered on a stand-alone basis. Contact me to discuss.
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Resourceful and well-connected, I source rare services and opportunities that keep tours moving seamlessly. Especially strong in Vancouver—barbers, beauty services, or vintage memorabilia for the stage, I’ve got it covered.
Fun Fact: I once was tasked to find a very specific holographic blue nail polish hours before a performance - before the days of Amazon Prime!
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I provide hands-on assistance for any on-tour tasks—from logistics and crew coordination to merchandise and day-to-day operations—ensuring every detail is covered.
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Strong skills in social media management and behind-the-scenes content allow me to keep you visible and fans engaged—always timed to fit seamlessly within the tour schedule.
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I can plan and execute live brand activations, creating experiences that engage and delight local audiences.
From concept to on-site execution, I ensure every activation feels seamless, memorable, and aligned with the artist’s vision.
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I understand campaigns, promotions, and brand strategy, which helps me align tour operations with marketing goals and artist objectives.
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Understanding digital tools and web activations helps me support online components of a tour and coordinate with marketing teams efficiently.
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Deep understanding of fan behaviour, allows me to capitalize on key moments in their buyer journey.
My awareness of media planning and promotions ensures I can execute tour operations that complement advertising and sponsorship efforts.
“Rajveer takes the initiative to make changes through her principled application and her leadership. As such, our programs have been stronger in its brand presence and more efficient in its internal processes as a direct result of her leadership.”
Carson Kwok, Led Creator Strategies for Microsoft, Ray-Ban Meta, Activision Blizzard”
Impact & Experience
$1M+
Managed and optimized a high-impact concert marketing budget across multiple live events.
100+
Executed over 100 live brand activations across British Columbia with agencies like Behaviour, Mosaic, and Inventa.
25 Stops
Coordinated a province-wide brand activation tour for TELUS, managing logistics and on-site execution.
200K+
Led, planned, managed and executed Playland digital and on-site activations that reached over 200,000 attendees during peak season.
300+
Produced content and artist communications for more than 300 acts at Canada’s largest jazz festival, Vancouver International Jazz Festival and the Pacific National Exhibition.
1st Ever
Sold out the first South Asian concert at the Pacific Coliseum through culturally resonant campaign strategy.
Memorable Projects
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Tyler, The Creator
Venue Concert Marketing
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Sabrina Carpenter @ PNE Forum
Venue Concert Marketing
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TELUS Future Home Tours
6 Month tour + Multiple shorter tours
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WWE Sunday Nights Main Event @ Pacific Coliseum
Live Show Venue Marketing / Media Buying
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Vancouver Int' Jazz Festival
Festival and Concert Marketing and Promotions
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Work BC Find Your Fit Tours
Multiple Tours
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PNE Summer Night Concerts
Festival Marketing
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Kaytranada @ PNE Forum
Venue Concert Marketing
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Amine @ PNE Forum
Venue Concert Marketing
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LANY @ PNE Amphitheatre
Venue Concert Marketing
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Nintendo College and Mall Tours
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TELUS Vaisakhi Tour
Multi-city tour for Vaisakhi activations
What I’m Listening to Now
The soundtrack of my workday, from load-ins to late-night logistics.